In this clip, I talked with Prof. Dr. Axel Winkelmann, Head of the Chair Business Management and Business Information at the University of Wuerzburg about a common misunderstanding. When people think of digital transformation, IoT or Industry 4.0, they think of modern robot arms and other applied technologies. But the number one issue and challenge is, the handling and management of business-related data.

Link to Multimedia Campus: https://wijo.pageflow.io/wueconomics-outside-the-box-campus#226482