In this Podcast clip I talked with Prof. Dr. Axel Winkelmann, Head of the Chair Business Management and Business Information at the University of Wuerzburg about a topic that is very present on the business landscape. Organizations are proud of their tradition – so proud that they forget to question business models of the past and to innovate. This is very dangerous and recent history delivers prominent examples of companies that have been disrupted because they were not willing to innovate, like Kodak. So, don`t risk to be kodaked!