Although we would expect, that every decision-maker and business owner should know that digital transformation and new technologies brings a lot of promising opportunities, there are still organizations that are / have been resistant to “jump on the digital/internet train”.

In this short clip, I discussed with Prof. Dr. Ronald Bogaschewsky, Head of the Chair of Business Industry Management at the University of Wuerzburg why organizations are resistant to adapt new technologies and what the consequences are.

Links to Multimedia Campus:

https://wijo.pageflow.io/wueconomics-outside-the-box-campus#226496

https://wijo.pageflow.io/wueconomics-outside-the-box-campus#226495